[dropcap]A[/dropcap]t times websites which are perfectly structured fail to gain or attract traffic. In order to make a website visible, SEO services or tools (Search Engine Optimization) are must. A brisk SEO tool will go a long way in productively and profitably diverting traffic on one’s website. The reason of having a site is to pull visitors towards you or drive them to your site. Companies spend thousands of dollars on a website, but if it has not been appropriately optimized for the search engines, it will not be indexed or discovered.
Content carries even significance, from an end user angle and also from a search engine angle. The words used on a webpage, together with what kind of (key or stop words), how they are utilized (alone or within phrases) and where they are utilized (link text or non-link body text), can all manipulate the value of the webpage in a search.
This is where SEO services come into picture and becomes a lifesaver for your website.
Google Webmaster Tools:
Google Webmaster Tool is one of the most unswerving tools owned by Google in this epoch of ever mounting demand requiring Search Engine Optimization. Google Webmaster Tool plays a vital role to classify information about your site. It gives wide-ranging information on broken links, popular keywords and how repeatedly Google is stopping by at your site. It’s Google’s technique of providing the site owners with the information that they need to be thriving, proving to be a huge source for any site owner.
Features of Webmaster Tools:
- Search traffic
- Google index
- Crawl information
- Search Queries
- Sitemap
- Verified sites’ data
- Historical data up to last 6 months
- Additional Tools
Google Analytics Tool:
Google analytics started tracking sites in mid-2006 and is a free tool provided by Google that generates information about the guests to a website. Google Analytics tool has now turned out to be a trusted and favorite web analytics tool in order to fragment your visitors, determine the efficiency of your email campaigns and optimize your conversion. Google Analytics Tool outstands for the reason of carrying great quality you get for free which is provided in other pricey SEO tools and the users range from a novice analyst to the most sophisticated and complex users.
Features of Google Analytics
- Real time overview
- Audience overview
- Traffic Sources
- Social Media Overview
- Content overview
- Custom campaign URL’s
- IP Exclusion
Google AdWords Tool:
It is an advertising service by Google for businesses which require displaying ads on Google and its advertising networks. The AdWords program enables businesses to set a financial plan for advertising and only pay when people click the ads. The ad service is mostly paying attention to keywords. Their advertisements are displayed across Google’s search engine, AOL, AskJeeves, EarthLink, Lycos, CompuServe, NYTimes.com and AT&T WorldNet. They also have syndication deals with many smaller publishers as well which adds most to the improvement.
Features of Google AdWords Tool:
- Similar Audiences
- Enhanced Campaigns
- Keyword Planner
- Google Trends
- Review Extensions
- Dynamic Product Ads
Moz:
Moz, once known as SEOmoz, is the premium category in SEO tools. The company’s pro package is an exceptional search engine optimization suite, so far. It’s a superior sign when the competition piggybacks your applications in their own services for use. This SEO service has modernized all of its already impressively remarkable tools with improved applications that spotlight on the company’s area of expertise, but these tools all work great hand in hand. It also provides a group of free applications that you can try out with your site if you are serious and concerned about enhancing your site’s visibility.
Features of Moz:
- Open site explorer
- On page optimization
- SEO web crawler
- Social Media Monitoring
- Backlink analysis
- Keywords analysis
- Rank Tracking
- Competitive Link Research
- Term Extractor
- Link Acquisition
Woorank:
Woorank is a digital marketing means providing immediate Website Reviews & personally modified Tips for driving and diverting Traffic, Leads & Sales. It is a tool for Web agencies, webmasters, Digital Marketers, designers and SEO experts that provides on-demand analysis and statistics of your SEO status and grades your website on a scale ranging to 100 that represents your internet marketing efficacy at a specified time.
Features of Woorank
- Title Review
- Description Review
- Social Media Monitoring
- SERP ranking
- Backlinks Analysis
- Servers Optimization
- Keyword Analysis
- Website speed
- Blog mobile version review
CopyScape:
With its idiosyncratically introduced attribute ‘Batch Search’ that allows the users to inspect duplicate content on up to 10,000 URL’s just at once, It is a dominant tool that is designed to scan an complete site, or even a sequence of websites, for pages that they might have either plagiarized from or are being copied by others.
Features of CopyScape
- Check duplicate content.
- Easy to use
- provides free services
Alexa:
Alexa a free and popular website information tool, freshly released a paid service. For $199 per site Alexa can audit your site (up to 10,000 pages) and provide a range of different on-page reports linking to your SEO efforts. It gives information based on a country or internationally. You can install this small toolbar on your browser with ease and access website grade information.
Features of Alexa
- Bounce rate
- Crawl Coverage
- Page Optimization
- Keywords
- Daily pageviw per visitors
- Daily time on site
- Page rank
Keyword Density Checker:
The SEO tool Keyword Density Analysis enables one to run a keyword analysis on your site of an existing page. It is a free over the Internet by the Marketing Ninjas. The keyword density analyzer tool is tremendously valuable in serving users to filter the keyword allocation within the existing content of their site.
Features of Keyword Density Checker
- Number of total words on the page
- Number of linked words
- Number of non-linked words
- Number of stop words or very short words used in the non-linked text
- Keyword Suggestion
- Keyword Density Analysis
- PageRank Analysis
Search engines utilize of “spiders” or “crawlers” which reach the text on your website as a destination. Not only the quality but also the design of your website for SEO become the deciding factor the spiders to crawl through your website and rank it in the search results. All the above mentioned things always come into picture and are always considered for the ‘SEO services’. For more solutions visit our website eBusiness Guru.